Google AI Overviews Cause Up to 50% Traffic Drops, SEO Adaptations Key
Thursday, 7 August 2025 ()
Google claims its AI Overviews enhance search without reducing overall referral traffic, but independent studies reveal up to 50% drops in clicks for some publishers, especially in news. This debate highlights the need for SEO adaptations. As AI reshapes discovery, businesses must evolve to survive.
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