Dollar Tree’s 3.0 Strategy: Higher Prices Target Affluent Shoppers
Thursday, 4 September 2025 () Dollar Tree is evolving beyond its $1 model with "Dollar Tree 3.0," introducing higher-priced items like $5 hammers to attract affluent shoppers amid economic pressures. This multi-price strategy has boosted same-store sales by 2-5.4% and ticket sizes, though it faces stock volatility and mixed customer reactions. The shift signals broader discount retail adaptation to value-seeking consumers.
Thursday, 4 September 2025 ()
