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Hailey Bieber deal may already be priced into elf Beauty stock
Thursday, 29 May 2025
elf Beauty Inc (NYSE: ELF) rallied as much as 30% this morning after announcing a $1 billion deal with Hailey Bieber. elf is buying the influencer’s skincare and cosmetics brand, Rhode, in what is being touted as one of the biggest celebrity beauty transactions to date. While the acquisition may strengthen elf’s position in […]
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