Switrus Goes Global: Becomes The First Indian Tour Operator To Open A Branch In Germany
Friday, 2 May 2025 ()
In a bold and unprecedented move, *Switrus Holidays*, India's fastest-growing European travel brand, has officially opened its first international office in Germany. With this milestone, Switrus becomes the first and only Indian tour operator to establish a registered travel branch in Germany, setting a new benchmark for outbound travel in India.*Landmark international launch of Switrus GmbH in Germany set to transform how Indians experience Europe*
From its humble beginnings in Thrissur, Kerala, Switrus has grown into a household name for weekly group European tours, with over 25,000 happy travelers, 9 offices across India, and now, a flagship international base in the heart of Europe.
The grand opening ceremony of Switrus' Germany office was held in Duisburg, marking a proud and emotional milestone for the brand. The event witnessed the presence of esteemed guests and local dignitaries from both the Indian and German communities, symbolizing a bridge between two cultures. The ceremony was graced by:
· *Mr. Marcus Jungbauer*, Bezirksbrgermeister Hamborn (District Mayor of Hamborn) - reinforcing strong civic and cultural support for this Indo-German collaboration
· *Mrs. Felix Kaya*, Senior General Manager, Western Union Duisburg - representing leadership in international business and financial services
· *Christoph Henneken*, Attorney General of Duisburg - highlighting the strong legal and civic partnership
· *Fr. Dr. Issac Elsadanam*, Parish Priest at St. Joseph Church, Duisburg - blessing the occasion and offering prayers for the success of the new venture
· *Mr. Jose Kumbiluvelil*, Member of Loka Kerala Sabha and Senior Media Activist - symbolizing the strong voice of the Indian diaspora in Europe
Their presence underscored the global relevance and growing impact of Indian tourism in Europe, and marked the occasion as a truly cross-cultural celebration.
"Switrus is not just connecting cities-it's connecting people," said *Bezirksbrgermeister Hambor*n. "We welcome this initiative that deepens tourism ties and cultural exchange between India and Germany."
The ribbon-cutting ceremony was followed by a cultural evening, showcasing the spirit of India with a blend of traditional hospitality, local cuisine, and heartfelt community engagement.
In an industry that often depends on third-party vendors and fragmented planning, Switrus' presence in Germany launch isn't just about logistics-it's about *r*eimagining the emotional and cultural experience of Indian travelers in Europe.
"We didn't just want to send travelers to Europe-we wanted to be there for them," said *Dr. Joby George, Founder & CEO of Switrus Holidays*. "This is not just a branch. It's a bold move toward making Europe simpler, safer, and more accessible for Indian travelers. We are proud to be the first Indian travel company with a direct presence in Germany-bringing better control, faster coordination, and more value to our customers."
This expansion marks a new chapter not just for the brand, but for the Indian travel industry at large-signaling a shift in ambition, scale, and global integration. Switrus plans to scale this global footprint with future branches in Asia and the Middle East, and introduce curated travel experiences.
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