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Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

Upworthy Thursday, 29 May 2025 ()
Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said. Bieber’s…
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News video: Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt

Hailey Bieber's Rhode Beauty Acquired by E.l.f Cosmetics in Billion Dollar Deal and the Original Broadway Cast Members of Hamilt 01:00

Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her excitement for the skincare company's next chapter, writing 'I found a like-minded disruptor with a...

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