Gwyneth Paltrow's Goop is scrapping its budget line in the brand's latest shift
Thursday, 4 September 2025 ()
Gwyneth Paltrow launched Good Clean Goop in 2023 as a more accessible beauty line. Stefanie Keenan/Getty Images for good.clean.goop Gwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop. Launched in 2023, the line was sold at Target and on Amazon. Goop has…
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