Starbucks Launches, Oleato Drinks Nationwide.
Oleato drinks first debuted in Italy in 2023.
CEO Laxman Narasimhan described the "highly successful" launch as "one of the top five product launches in the last five years in terms of brand awareness and excitement.".
Last year, the coffee chain's olive oil-infused drinks also appeared in select U.S. cities.
Beginning Jan. 30, customers can buy Oleato drinks across the U.S. and Canada, CNN reports. .
Oleato drinks come in two options: an oat milk latte and a toffeenut iced shaken espresso, both of which contain olive oil. .
However, the product
has received mixed reviews.
On one hand, many people enjoy the unique flavor profile and potential health benefits that come with drinking extra virgin olive oil in their coffee. .
On the other hand, social media has lit up with complaints that the drink has made customers have to run to the restroom, CNN reports. .
Other reviews seemed to view the whole thing as
a stunt instead of a product with longevity. .
We feel this line of drinks is
more for the headlines than
the longevity on the menu, 'Tasting Table' review.
Time will tell if Oleato drinks
can really live up to the hype.
Credit: Wibbitz Top Stories Duration: 01:31Published
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