Milan Fashion Week 2024: The Best of PRADA Mens Fall Winter 2024 Runway Fashion Show

Milan Fashion Week 2024: The Best of PRADA Mens Fall Winter 2024 Runway Fashion Show

"Blue office cubicles doubled as photo ops at the entrance to Prada (HKSE:1913.HK +2.24%) ‘s Fall 2024 men’s show.

In them, computer screens were lit with the Italian fashion house’s powerful signage, and in front of them, regular black chairs swiveled.

It was almost as commonplace as stuffy workplaces come; but upon setting foot in the main room, the message clicked.

There, those same spinning seats were positioned on a glass runway suspended several feet above a tranquil scenery.

Fashion week-goers clamored to find their seats and networked with those near them, while water quietly flowed through a stoney creek and fallen leaves laid calmly on grass patches below them.

It was a demonstration of the dichotomy between businesspeople and the environment, and it was called “Human Nature.”