The so-called Million People March at Luneta was the first of a series of protests in the Philippines calling for the total abolition of the Pork Barrel fund, triggered by public anger over the Priority Development Assistance Fund scam. Initial calls circulated through social media to convene a protest on August 26, 2013 at Luneta Park in Manila as well as other cities nationwide and overseas. Some media commentators consider this as the first ever massive rally in the Philippines called and organised mostly through social media channels.