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ABBA's virtual concert gives a $225 million boost to London economy

IndiaTimes Friday, 22 December 2023
Thank you for the music, London's authorities might say, after Swedish pop group ABBA's digital concert residency raked in 178 million pounds ($225 million) in terms of net economic benefit to the British capital in its first year. ABBA Voyage recreates Bjorn Ulvaeus, Benny Andersson, Agnetha Faltskog and Anni-Frid Lyngstad as high-tech, digital versions of themselves from their 70s heyday, thanks to motion-capture technology. The show, which has been seen by over 1 million people, generated a turnover of 322.6 million pounds in the 12 months.
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