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Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

Upworthy Monday, 30 June 2025 ()
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers…
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