Tourists in the Gulf no longer flock to malls and beaches, says report: Where are they going now?
Wednesday, 2 July 2025 () Gulf travellers from the UAE, Qatar, and Saudi Arabia are shifting from shopping and leisure toward culturally rich, purpose-driven experiences, according to a PwC–Mabrian report. With rising demand for flexible stays and emotional connection, tourism leaders are urged to rethink destination planning, embrace integrated experiences, and foster public-private collaboration to meet the evolving expectations of modern visitors.