Herman Samtseu Philip Mashaba is a South African politician, entrepreneur and the current president of ActionSA, a party he launched on 29 August 2020. He served as the Mayor of Johannesburg from 2016 to 2019. He is the founder of the hair product company Black Like Me. He is famous in South Africa for his background: he grew up struggling against poverty, and claims to have struggled against the apartheid government, to open his own hair business, which became the biggest hair brand in South Africa, making him a millionaire. He publicly backed Mmusi Maimane in the Democratic Alliance leadership race. He wrote the autobiography Black Like You and his campaign manager, Michael Beaumont, recently published a biography called "The Accidental Mayor". Mashaba refers to himself as a libertarian and "capitalist crusader" whose highest value is "individual freedom."