Wimbledon: Strawberry merch drives sales increase at All England Club
Monday, 30 June 2025 ()
Wimbledon may be famous for its strawberries but it’s not the edible variety that is boosting profits at the All England Club as it prepares for the annual deluge of tennis fans over the coming fortnight. Championship chiefs have sought to capitalise on the seasonal red fruit’s place in the quintessential Wimbledon experience with a [...]
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