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Sydney Sweeney Launches $1B Bezos-Backed Lingerie Brand

WebProNews Tuesday, 15 July 2025 ()
Actress Sydney Sweeney is launching a lingerie brand with $1B backing from Jeff Bezos and Lauren Sánchez via Coatue Management. Emphasizing inclusive sizing, sustainability, and AI personalization, it leverages her 20M+ Instagram followers and Amazon's e-commerce prowess to disrupt the $325B intimates market, blending Hollywood glamour with tech innovation.
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Video Credit: TMZ - Published
News video: Sydney Sweeney's Lingerie Collection Supported by Lauren Sanchez and Jeff Bezos | TMZ Live

Sydney Sweeney's Lingerie Collection Supported by Lauren Sanchez and Jeff Bezos | TMZ Live 04:15

Now we know why Sydney Sweeney -- who had no obvious connection to Jeff Bezos or Lauren Sanchez Bezos -- was invited to their wedding ... it all has to do with $$$$$$$$$$$$$$.

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