McDonald’s Revamps Happy Meal with Grimace Toys, Shake, and AR Games
Tuesday, 5 August 2025 ()
McDonald's has launched a revamped Happy Meal featuring Grimace, including themed toys, a limited-edition shake, and AR app interactions for virtual games. Building on the 2023 viral shake success that boosted sales by 10%, this promotion blends nostalgia with digital engagement to enhance family appeal and counter rivals. It could set new standards for themed fast-food marketing.
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