BCCI Title Sponsorship Rights Secured By IDFC First Bank
Friday, 25 August 2023
IDFC First Bank secured the title rights for BCCI's international home series with a bid of Rs 4.2 crore per international game, surpassing the previous value of Rs 3.8 crore.
IDFC First Bank secured the title rights for BCCI's international home series with a bid of Rs 4.2 crore per international game, surpassing the previous value of Rs 3.8 crore.
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