Uber Freight Faces Persistent Losses Amid Market Woes and Rivalry

Uber Freight, Uber's 2017 truckload brokerage venture, faces ongoing losses amid a softening market, overcapacity, and competition from rivals like Amazon. New CEO Rebecca Tinucci aims to drive innovation, but strategic misalignments with Uber's core operations persist. Ultimately, adaptability is crucial for its survival.
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